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Presenting Property to a client

Learn how to effectively present properties to clients, ensuring informed decisions and successful negotiations in real estate.

 
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We don’t just present any property – we deliver opportunities tailored to our clients' goals. Every property recommendation is backed by comprehensive research and detailed reports, ensuring it aligns with the client’s brief.

It’s about more than just showing properties – it’s about presenting options that are strategically selected, thoroughly analysed, and designed to inspire confidence, helping clients make informed decisions with clarity and assurance.

 

Table of Contents

 
 

How to prepare

Knowing the ins and outs of your market, property and client before going into a presentation call cannot be overstated. We’re going to go through the what, who, when, where, why’s to ensure you have everything you need to provide the answers before the questions come. Check out the below:

 

What is the goal of the presentation?

To present a property which is suitable to the client and get their approval to proceed with negotiations.

 

Who am I presenting to?

A client or group of clients.

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NOTE: It is very important for us to know all the people involved in making the decision, and that they are in the WhatsApp group and on the call to go through the property presentation. The greatest killer of a deal is speed, and if you aren’t talking to all the decision makers then you risk missing out and delaying your own success, as much as the clients.
 

What should I know?

Any information that might be required to feel prepared for your presentation and address any concerns or questions from the client(s). Typical information to know includes:

  • Recent sales, any active listings, lease/tenant details, building age, why is the seller selling?
  • Check out all the client and brief notes on Attio and their WhatsApp chat to see if there is any insights about previous properties they said no to or their personality.
  • Are they a new client or is it their first property?
  • The reports and information that we share with clients every property drop & presentation.
 
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Property Improvements Price Guide:

Going into a presentation if you know there may be some improvements that may be necessary, here’s a rough guide for you to mention to the client in the presentation:

  • Ceiling fan light combos - $275-$375 per fan
  • If no ducted add split in main and living - $1300-1900 for main bedroom $2,000-$3,000 for main living
  • Robes $1,000-$2,000
  • Dishwasher - $1800
  • Fences - $2500 (replace one side and halve with neighbour) - $8500 (replace whole or multiples, remove asbestos fencing and already halved)
  • Blinds - grey rollers $1300 for multiple rooms
  • Replace vanity, taps and shower head $1600-2500

State by State Guidelines

Every state in Australia has different laws and purchase processes when purchasing real estate. The below document will assist you in understanding the different timelines and clauses within different states along with our key contacts within the states.

 
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New South Wales:

Terminology

  • COS - Searches are usually on the back of the COS, most buyers should review prior signing. Some buyers may not opt to review prior to signing as most contracts have a 5 or 10 day cooling off. Review = solicitor review. Typically local solicitors are used only.

Clauses

  • Cooling off - 5 or 10 business days from the exchange - whichever is negotiated

Typical deposit

  • 0.25% on exchange, upon uncon its 4.75 or 9.75% depending on negotiations. Will leave 0.25% if backed out during cooling off.

Time Lines

  • Settlement typically 42 days can go up to 60 days
  • Insurance - taken up prior cooling-off ending but start date is settlement

Submitting an offer

  • Typically on contract for major cities, for smaller cities very much agent dependant

Other

  • In smaller cities like Tamworth & Wagga Wagga + old school agent in Coffs Harbor. Some sales agents work off sales advice - this is accepting an offer but is not a contract. Sellers agent will do this to allow you 2 weeks to sort out P&b & finance using sales advice, Once those 2 items are sorted a COS is exchanged with direct uncon without any cooling & deposit of either 5 or 10% due in one go.
    • Pro - Massive buyer protection on clauses - no deposit lost
    • Con - If it gets outside of the time period, agents continue to hold opens and can sell it to others if they want to.
      • Not all bankers/ brokers are used to this so they end up not being able to get finance through without signed COS creating an issue with getting finance through.
  • Within 2 week of sales advice they will still show people the property but will say the property is sold just waiting on clauses
  • 66W needs to get signed aswell to waive a cooling off period - this benefits the seller, can make the offer more competitive but is a risk for our client

Open homes stop once once fully exchanged contract

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Queensland:

Terminology

  • COS - Can be actioned prior to lawyer review but should be reviewed by BA as its a state-mandated contract with clauses clearly noted & an automatic 5 business day cooling off. 5 business days cooling off if using it the buyer loses the initial agreed deposit amount. More comfortable in QLD If a lawyer reviews first. Solicitor/Conveyancer being used can be from any state.

Clauses

  • P&B
  • Finance
  • Full deposit is refundable no restriction on what to negotiate

To be added in Special conditions section;

  • Add Video Walkthrough clause here - Sometimes used.
  • Rental advertisements prior to settlement - sometimes with vacant properties.
  • Subject to council approvals on certain dwellings - sometimes.

Typical deposit

  • Between 1 & 20k - cheaper locations 1k deposit is enough, capital cities typically want 10, more expensive capital cities locations want 20k (fine with 1 & 19k split) premium locations want 5%.
  • Deposit details are typically on page 3 of COS
  • Toowoomba/Bundaberg - typical deposit $1,000-$10,000
  • Townsville - typical deposit $10,000

Time Lines

  • P&B - Due between 7 & 14 days
  • Finance - typically 14 to 21 days for finance
  • Settlement. Typically 20-25 days can go up to 42
  • Insurance - 5pm next business day - If the purchase doesn’t go through there is a cooling off period on most insurance periods is 21-30 days.

Other

  • QLD doesn’t have searches produced prior to purchase as a result, some buyers are quite picky on things like easements - you’ll need to conduct manual searches. Easements - sewer pipes, electricity poles going across ect. Things you are not allowed to build over the top of.
  • Open homes can continue until a contract becomes unconditional

Submitting an offer

  • Text message, email, offer form, contract
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South Australia:

Terminology

  • Form 1 - Does not need review prior to signing. Is A pack of searches (similar to VIC) more for council rates, land tax & water.
  • Contract of sale - Does not need legal review prior to signing - BA review is fine
  • Addendum - A document to make any changes to the terms of the contract completed between agents (Buyer & Seller). Required to be completed to any major change e.g finance clause + P&b negotiations. Any extensions on settlement dates are handled between conveyancers.

Clauses

  • Finance - In COS seller side often requests for bank you’re going with + approx loan/interest rate. This is important because if you fail finance they will need something in writing from the bank you have noted down. If you satisfy the clause they will need an approval letter from the bank as well.
  • P&B - Get done prior to 2 business day cooling off period ending, in some cases (Mt Gambier for example) they can include a 7 day P & B clause.
  • Cooling off starts when COS is fully executed + buyer receives Form 1 signed by the seller in their email, whichever is the later of the 2 (receiving COS or Form 1s). Cooling off is 2 full business days following delivery of the later of the two (COS +Form 1).
    • If that two received any time Monday up to midnight cooling off would end Wednesday midnight. Business days to be counted only not weekends or public holidays. If form 1 is delivered Friday cooling-off ends Tuesday midnight.

Typical deposits

  • Typically 20k is due the following day after cooling off end with receipt to be provided.
  • Agent normally sends these details directly to client if not received, usually need to be requested

Timelines

  • 14 days for Finance can go up to 21 (REFER TO COS)
  • 2 business days following received executed Form 1 or COS (which ever received later, both need to be raised) - P&B due (EXAMPLE - BOTH RECEIVED ON FRIDAY, P&B DUE ON TUESDAY MIDNIGHT)
  • Deposit due the following day after cooling off
  • 40-45 days is typical for settlement but can go up to 60 days or longer
  • Insurance - Due after exchange but latest by cooling off ending. Start date & take up date. DUE WHEN COOLING OFF IS DUE (should take up during cooling off period)
  • During cooling off period 3 things to occur
    • Conveyancer to review form 1 & COS
    • P&B inspection to occur
    • P&B negotiations + addendum action if applicable to occur

Other

  • Once the contract is prepared for signing, you can request a P & B inspection to be booked with one of our preferred inspectors. Request template from Client Success for this and modify where needed before sending.
  • SA doesn’t use days from exchange; they typically insert hard dates within COS, it's important to review these hard dates and make sure you’re across them.
  • When concerns on certain building approvals by the conveyancer, due to short cooling off conveyancer will recommend title insurance. Title insurance - It is an insurance policy that covers you for the potential of unapproved works from council that are unknown by the buyer at the time of purchase, its a once-off cost between $700 and $1000 and it must be taken up by the conveyancer prior to settlement.
  • In South Australia, pre-settlement inspections are not conducted, so it’s important to mention this during your presentation when discussing the state. Emphasise that we haven’t encountered issues with properties being trashed or major problems before settlement. As in other states, sellers must provide proof of works for any negotiated items. If major issues arise post-settlement, there are two options: using insurance or making a claim against the sellers through the buyer's lawyer. However, claims must be made within two weeks of settlement; beyond that, they become non-claimable. Note that claims are typically reserved for significant issues, not minor items.
  • In SA a local conveyancer is used.

Submitting an offer

  • Text message, email, offer form, contract
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Tasmania:

Terminology

  • COS - searches within COS
  • Solicitors or conveyancers are fine either local or interstate

Clauses

  • P&B & Finance
  • No cooling off

Typical deposit

  • 5%

Timeline

  • P&B 7-14 days
  • Finance 14-21
  • Deposit due typically upon exchange
  • Settlement - 35-42 typical can be longer upon negotiations.

Submitting an offer

  • Text message, email, offer form, contract

Other

  • Tasmania doesn’t have termites. Termites can sometimes not be checked in P&b inspections.
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Victoria:

Terminology

  • Contract of Sale - Must be reviewed before signing.
  • Section 32 -
    • Must be reviewed before signing.
    • Searches for the property, some examples of searches - council rates, lease agreement if tenanted, flood zoning etc. Searches can also be manually produced on the VIC plan website. Both Section 32 & COS are required prior to exchange. These are 2 separate documents.
  • Victoria typically uses solicitors not conveyancers, typically local but can be other states.
    • A Solicitor - Has a higher level of in-depth experience - can represent you in court.
    • Converyoncer - Cheaper, mostly used in states that are more just transactions rather than deep dives. Can’t represent you in court.

Clauses

P&B & Finance

  • 3 business day cooling off starts when the purchaser signs the contract. 0.2% to be paid by purchaser if they use cooling off to back out.

Typical deposits

  • Can range from 20k split in 2 parts, 1 & 19k or paid in 1 go being 5% or 10% deposits. When split Into 2 parts, 1k upon exchange, 19k is due upon uncon.
  • Deposit details usually need to be requested.

Timelines

  • 14 days for clauses (P&B & Finance)
  • Standard settlement is usually 42 days.
  • 3 business day cooling off starts when the purchaser signs the contract.
  • Insurance - Due to be taken up prior to finance clause taken up but start date can be settlement date.

Other

  • In VIC standard P&B clauses typically have a small note to say major defects only meaning you can’t use P&B clause to back out without a major defect noted within P&B report. You can test your luck with trying to negotiate minor items but they are not obligated to agree.
  • Cashflow sheet to have = rental compliance / land tax / gas and elec compliance and all into outgoings area
  • Ensuring customers knows upfront that P&b clause we can’t negotiate on minors and to keep circa $5k aside as an est for post settlement touch ups for anything that is non major defects as rental compliance checks can have things to do
  • And that you should get sellers agent during exchange if it’s a tenanted property to provide all the certs too (rental compliance / gas & elec / smoke alarms

Submitting an offer

  • Via Email or offer Form
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Western Australia:

Clauses/Annexures

  • Pest & Building and Finance - Most common.
  • 14 days - 21 days from contract date (or 14 days of acceptance)
  • Or unless stated otherwise
  • To be added in the conditions of contract;

To be added in Special conditions section;

  • Seller to provide a current Electrical Safety Certificate prior to settlement to the Buyer/Agent.
  • Seller will ensure that all plumbing, gas, electrical fixtures and fittings will be in good working order at the final inspection. Should any of the items listed not be in sound working order at the final inspection, the seller will attend to the repair and provide evidence of the repair prior to settlement. The Buyer (or their Agent) will, if applicable, be able to reinspect the work prior to settlement.
  • If applicable - The seller will provide copies of the council/shire approvals for the Patio/Pergola/Carport/Shed/additional room etc prior to settlement. If not approved, the seller will apply and provide retrospective approval prior to settlement.
  • Add Video Walkthrough clause here - Sometimes used.

Typical deposits

  • $1,000-5,000 - $1K is ok
  • To be paid within 7 days from contract date (or within 3-7 days from letter of acceptance)

Other

  • Conveyancer to review Offer and Acceptance (aka contract of sale) before clients sign
  • Buyer cannot back out of contract due to P&B (unless major structural issue or pest infestation, however the seller has the choice to rectify works if they do then purchasers must proceed) and Finance (unless formal letter from bank saying finance is not approved)
  • If buyer does back out outside of the contract terms and conditions, they lose deposit and potentially difference from buyer’s price to new buyer's price if sold less but would have to go court and could be sued for the loss of the seller and any related expenses.
  • Pre-settlement inspection required 1 week prior to settlement
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Final Tip:
  • Contracts can be submitted in any states without conditions to strengthen the offer. Markets like QLD & SA tend to have lower deposits which may lower the risk to the buyer if anything happens. Other tastes have higher deposits + higher risks.
 

What reports do I need?

The reports below will do a lot of the heavy lifting for you and give the client a lot of insight prior to the presentation.

 
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Due Diligence Report including any screenshots

Every property has one of these Due Diligence report showing that the property has passed our 21 point due diligence checklist.

 

Here’s an example:

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Region Report

Our Macro research report covers all data and statistics about our different regions.

 

Here’s an example:

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Sales CMA

Our analysis of pricing for sale based of recent sales and listings.

Tool: link

 

Here’s an example:

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Rental CMA

Our analysis of pricing for rent based of recent rental listings.

Tool: link

 

Here’s an example:

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ARI Cash Flow

Our very own ARI cashflow app which provides acquisition costs, on-going costs, the current and future cashflow and growth projections.

 

Here’s an example:

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What is a client brief ?

  • These briefs are put together by the strategist and the client to explain their goals and criteria for their next property purchase. Making sure everything aligns and you connect the property to their goals within their brief is a must.
 
Questions to consider in your preparation
  • What might the buyer bring up?
  • Is the property older?
  • Was the property just sold recently?
  • Reason for vendor selling?
  • Why are we buying in this location?
  • Is it currently tenanted? If so, for how much and when does the lease end?
  • How much is the property listed for online? (Talk about underlisting if our appraisal is more)
  • How will this property be purchased? Own name, SMSF, Trust?
  • Is there surrounding land around the property?
  • Why aren’t we buying under the median price?
 

What do I need for a property drop?

 
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Introduction
  • Who you are and your position
  • The high level details of the property you have been able to source
  • Leverage strategists/Arjun/any other staff members that will assist.
  • Connect back to it suiting their brief.
 

Here’s an example:

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Link to REA/domain etc

The hyperlink to the property that is being dropped from REA or the relevant property website.

 

Here’s an example:

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Due Diligence Report including any screenshots

Link to the due diligence report that you have generated from doing the DD Bot previously when you or the online team sourced this property.

 

Here’s an example:

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Video Walkthrough files or link.

The video walkthrough of the property that a sales agent or PM has got for us.

Note: This can sometimes be provided after the property drop.
 

Here’s an example:

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Why we like this property

This is a list of typically 4-8 dot points which summarises some positives the PAA would like to highlight to the client.

 

Here’s an example:

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Blurb about region, property, condition, lease, need to know info

You will go into more depth here about the property, the street, suburb and any need to know information for the client. i.e leases, condition of the property, timeline of negotiation etc.

 

Here’s an example:

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Region Report

In our depth research report about the regions, suburbs that are extremely useful for yourself and the clients.

 

Here’s an example:

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Sales CMA

Sales Comparative Market Analysis is the document which shows all the information about current listings, recent sales and our analysis of what price we see our property at in comparision.

 

Here’s the example:

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Rental CMA

Rental Comparative Market Analysis is the document which shows all the information about current and recent rental listings and our analysis of what rent we see our property at in comparision.

 

Here’s the example:

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ARI Cash Flow

ARI runs through all the acquisition costs, on going costs and the current and future cash flow and growth projections.

 

Here’s an example below:

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Day and time to book in the call

Providing a time and day for the presentation call increases the likelihood of the client agreeing and not having to think and make a decision, speed kills.

 

Here’s an example:

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Property drop template for WhatsApp

We provide as much information as quickly as we can to the client, to keep them informed and allow you to make sure that the data, timeline, analysis and price objection will be presented before any objections are raised from the client. Here’s some templates below:

 
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Template 1 - Waiting on Video walkthrough, CMA, CF:

Hi (name here) 👋 [your name] here, I work alongside Arjun as his Property Acquisition Analyst. We are very excited to share a [off market/on-market] property I have sourced in (Area), which passes all our due diligence and [strategist], Arjun and the rest of the team all agree aligns with your brief nicely.

Address: insert address here

Insert REA link here

Video Walkthrough link here

Due Diligence Report: Insert link here

Please also see above the due diligence report, which highlights this property passes our strict due diligence checklist.

Why we like this property:

  • Vacancy rate xx
  • Rising market
  • xx% plus yield
  • Xxx xxxx
  • Xxx

I’ll have a video walkthrough ready by [timeline], and we’ll include a "subject to video walkthrough" clause in our offer.

I’m working on the sales, rental reports and the ARI cash flow app and I will have them for you by (timeframe).

I have started negotiations with the agent, the vendors after high xxx’s early xxx’s, which is [below/in line] of our range. The market rent is about $xxx-$xxx pw.

In the meantime if you would like to freshen up on the research here is the link to the Macro report for [Region] below.

Speak soon!

Thanks

Name

 
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Template 2 - Complete Template including all reports:

Hi (name here) 👋 [your name] here, I work alongside Arjun as his Property Acquisition Analyst. We are very excited to share a [off market/on-market] property I have sourced in (Area), which passes all our due diligence and [strategist], Arjun and the rest of the team all agree aligns with your brief nicely.

Address: insert address here

Insert REA link here

Video Walkthrough link here

Due Diligence Report: Insert link here

Please also see above the due diligence report, which highlights this property passes our strict due diligence checklist.

In terms of our pricing analysis, recent sales place the property between the X and X range. Please see our comparable sales and rental reports along with the ARI cashflow link below.

Why we like this property:

  • Vacancy rate xx
  • Rising market
  • xx% plus yield
  • Xxx xxxx
  • Xxx

I have started negotiations with the agent, the vendors after high xxx’s early xxx’s, which is [below/in line] of our range. The market rent is about $xxx-$xxx pw.

I am looking forward to discussing this opportunity with you shortly.

In the meantime if you would like to freshen up on the research here is the link to the Macro report for [Region] below.

I have some time to discuss further this morning between 12pm-1pm NSW time or Monday morning between 11am-12pm NSW time. Please let me know is this time suits and we can chat further then.

Speak soon!

Thanks

Name

 
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Tips:

  • Personalising the template to each client’s situation can make a big difference with establishing rapport and credibility as this may be the first time you are introduced to the client.
  • If you have spoken to or purchased for the client before making it more personal and modifying the template slightly is encouraged.

What’s a great property drop look like?

Property drops provide our client with as much information and reports as possible to make sure that they feel informed and you can answer questions before they ask them. When the presentation call occurs both yourself and the client are very informed.

 

Check out this one from Kevin below.

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How to get a client to say yes to property

What’s my role as a PAA with clients, what’s the best frameworks and techniques to build connections and help clients make a decision of saying yes. Whether it’s building rapport, handling objections or closing, James is going to take us through some of the tips and tricks which has helped him over many years in his career of sales. Check out the video below:

 
 

Here’s the magic condensed into simple steps below:

🤔
1. Understand the Role: Helping Clients Make Decisions
  • Key Concept: Your role is not to "sell" but to coach clients to make informed decisions.
  • Script: "My job is to help you make the best decision for your goals—whether that’s a yes or no, I’m here to guide you through the process."
🥲
2. Acknowledge Decision-Making Pain
  • Insight: Clients experience fear because they can’t “split-test life.” Decisions cause inherent discomfort.
  • Example: Address this upfront to build trust: "I understand this is a significant decision. Let’s work together to address any concerns, so you feel confident moving forward."
😊
3. Build Rapport Using the FORD Framework
  • Acronym:
    • F: Friends and Family
    • O: Occupation
    • R: Recreation/Relaxation
    • D: Dreams/Desires
  • Application: Tailor questions to the client’s situation.
    • "Tell me, what inspired you to start this journey into property investment?"
    • "What do you do to unwind after a busy week?"
    • "What are your long-term goals with this investment?"
😠
4. Overcome Objections with ACA Framework
  • Acronym:
    • Acknowledge
    • Clarify
    • Ask
  • Example for Concerns About Crime Rates:
    • Acknowledge: "I understand why crime rates might be a concern."
    • Clarify: "Can you share more about why this is a priority for you?"
    • Ask: "Would you like me to walk you through how we mitigate this in similar areas?"
😎
5. Navigate Objections and Obstacles
  • The Objection Onion:
    • Outer Layer: Circumstance (e.g., property details, timing).
    • Middle Layer: Others (e.g., influence of third parties).
    • Core: Self (e.g., personal fears, doubts).
  • Approach: Address each layer systematically.
    • "You mentioned concern about the timing—let’s unpack that first."
🤓
6. Use Preloading to Manage Expectations
  • Definition: Address known objections before the client raises them.
  • Script: "This property has a slightly higher crime rate, but let’s talk about why it might still meet your goals long-term."
😨
7. Address Fear, Uncertainty, and Doubt (FUD)
  • Tactics:
    • Fear: Provide data and relatable examples.
    • Uncertainty: Offer clarity through reports and walkthroughs.
    • Doubt: Reinforce your credibility and the client’s rationale.
  • Script: "I understand you’re unsure. Let me clarify the steps we’ll take to ensure this aligns with your goals."
🐑
8. Leverage Sacrificial Lambs for Trust
  • Definition: Acknowledge when a property isn’t a perfect fit to build rapport.
  • Script: "This property might not be the one for you, and that’s okay. Let me explain why I brought it to you, so we refine our search further."
🪩
9. Mirror Client Communication style
  • Technique: Match tone, language, and body language to create trust.
  • Example:
    • Formal client: "The demographic data shows strong growth trends, supported by extensive infrastructure investment."
    • Casual client: "This area’s got a lot of potential—it’s a cracker!"
🧐
10. Use Constant Curiosity to Uncover the Real Issue
  • Approach: Always dig deeper with questions to uncover root concerns.
  • Script:
    • "Why do you feel this property might not work for you?"
    • "What would make you feel confident moving forward?"
😈
11. Address External influences
  • Challenge: Clients may be swayed by third parties such as friends, media etc.
  • Solution:
    • Explore: "Tell me about the advice you received—what concerns were raised?"
    • Resolve: "Let’s go through each point together to clarify any doubts."
🤠
12. Tailor Communication to Client Profiles
  • Insight: Align communication styles with personality types (e.g., conservative, data-driven).
  • Example:
    • Analytical client: "Here’s the historical data and projections to support this investment."
    • Emotional client: "Imagine what this property can do for your family’s future."
🤗
13. Reinforce Trust Post-Decision
  • Tip: If a client backs out, reflect and recalibrate.
  • Script: "It seems we missed something—can we discuss what would help you feel confident moving forward?"
 

What’s a world class presentation look like?

Here’s a recent team training lead by Steve where we went through what is a presentation, who’s involved, how to prepare, the desired outcome, overall structure and the necessary reports and dialogues. We also then listened to one of Kevin’s recent presentations as a team and provided positive feedback and any areas for improvement. Check it out below:

 
 

Client Presentation Process

👋🏻
Build Rapport, Credibility and Set the Agenda:
  • Start with introductions and brief casual conversation to build rapport.
  • Incorporate FORD method.
  • Clearly outline the agenda for the session.
  • Utilise early fishing and seek any possible objections before starting to re-visit later.
  • Confirm the client has all relevant reports/documents open before proceeding.
  • What device they will be using as you may need to adjust based off this i.e mobile or laptop.
    •  

      Script:

      Introduction:

      “Hi [Client’s Name], it’s great to connect with you. How has your day been so far?”

      • Example: “Have you had a chance to unwind after work, or has it been full-on?”

      How we got here:

      ‘Now before we go through what we are going to cover, I just want to take a step back to tell you how we got here.’

      ‘Before sourcing these properties you initially went through the portfolio mapping session with [strategist] to get a good understanding of what’s required for this purchase.’

      ‘You talked about price points, minimum rental yields, buffers and comforts.’

    • ‘As you know we have a strict due diligence process when it comes to sourcing properties so all those things such as main roads, flood, bushfire, public housing, anything that was a detractor to the property was filtered out.’
    • ‘Lastly, Arjun and I had a good discussion about how this property fits your brief, and he has personally approved it and felt that it made sense for your portfolio, and so did I.’
    • ‘So that is where we are up to today, so does that make sense of how we’ve gotten here?’

       

      Set Agenda:

      “To make the best use of our time, I want to share what we’ll cover today. First, we’ll go over the region and why we believe it’s a great investment location. Then, I’ll explain the reports we’ve shared, including the due diligence report, comparable market analysis (CMA), rental estimates, and cash flow. Finally, we’ll discuss next steps. How does that sound?”

      Confirm Preparedness:

      “Before we get started, do you have the reports and the region report open?”

🎣
Early Fishing:
  • After building rapport and explaining the agenda, test for any initial objections.
  • Helps gauge if they’ve reviewed the reports (still go through them unless they’re ready to proceed).
  • Shows you value their concerns and builds trust.
  • Allows you to tailor your presentation based on their feedback.
  • Keeps you in control of the conversation by noting concerns and addressing them at the appropriate time.
 

Script

Early Fishing:

“Before we get started, have you had a chance to review the information and reports I have shared? Was there anything that stood out to you or any particular questions or concerns you had?”

If yes:

‘Great thank you for sharing, I have made a note of those items. If it’s ok with you, I would love to go through all the reports and if you feel I haven’t addressed your questions we can re-visit them at the end is that ok?’

🌏
Discuss the Region and Market Insights:
  • Present data on the region (e.g., days on market, vacancy rates, economic drivers).
  • Explain why the region is an excellent investment choice.
  • Relate regional strengths back to client strategy discussions with the team.
    •  

      Script:

    • Region Overview:
      • “The region we’re discussing today is [Region Name]. It’s seeing strong demand, with days on market averaging [X days], a vacancy rate of just [Y%], and a significant decline in active listings, indicating a competitive market. These indicators suggest strong growth potential.”

    • Economic Drivers:
      • “One of the reasons we like this area is its diversified economy. For example, [insert local economic factors]. These factors not only provide stability but also drive demand for properties, both for buying and renting.”

    • Tie to Strategy:
      • “This aligns perfectly with your strategy, which focuses on [e.g., high-growth markets with rental yields over 5%]. It’s why we believe this region is an excellent choice for you.”

      Example:

    • “In Rockhampton, the days on market are under 14 days, and vacancy rates are below 1%, showing strong rental demand. Additionally, there’s significant government investment, like the $2.5 billion defence base upgrade and $1.5 billion in renewable energy projects. These factors create a robust economic environment that’s ideal for long-term growth.”
📋
Explain the Due Diligence Process:
  • Highlight key factors like avoiding flood risks, proximity to schools, etc.
  • Mention that properties go through a strict vetting process before presentation.
    •  

      Script:

    • “Before we present any property, it undergoes strict due diligence. For example, we ensure the property is away from flood zones, bushfire-prone areas, public housing, and busy roads. Additionally, we verify lease details, tenant history, and the overall condition of the property.”
    • “We’ve included a due diligence checklist for this property in the link we sent earlier. It provides a full breakdown of everything we’ve reviewed.”
    • Example:

    • “This property is not in a flood zone, and it’s located on a quiet street close to amenities. It’s tenant-ready, with no major renovations required.”
notion://custom_emoji/691d13cd-16db-4b2c-a2bc-75c2f249640a/1523d7fe-c0a6-80a4-ae5a-007a11a69f1a
Present the Comparable Market Analysis (CMA):
  • Break down the CMA into inferior, similar, and superior comparisons.
  • Discussing what makes properties different i.e exterior build and materials, interior quality/floor plan, neighborhood (closeness to the property) and land size.
  • Discuss the estimated value range and market heat adjustments.
  • Address any pricing concerns or misconceptions (e.g., reliance on automated tools).
    •  

      Script:

    • Introduction:
      • ‘‘Let’s start with the CMA. This report compares the property to others recently sold in the area to determine its fair market value. Going through the methodology, we follow the same process that valuers follow.’’

        ‘‘Comparing land size, internal finishes (kitchens, bathrooms, living spaces etc) and external finishes (facade, yards, etc), plus neighbour hoods and also making adjustments due to market heat and recency of sale. Also when comparing properties we also need to distinguish any features that may make it stand out and add value.’’

        “ Does that make sense? Are you able to bring up page 4 of the CMA?”

    • Analysis:
      • “Here, we’ve identified three comparable sales:

      • Property A, which is superior due to [reason], sold for [price].
      • Property B, which is very similar, sold for [price].
      • Property C, slightly inferior, sold for [price].Based on this, we’ve estimated a value range for this property between [range].”
    • Address Real Estate Portal Estimates:
      • “Sometimes automated tools like realestate.com provide lower estimates because they use outdated data. Our CMA uses recent sales and adjusts for factors like market heat and property specifics.”

      • ‘’All of the above helps us build out our range that you will see at the bottom of the CMA report
      • Now when it comes to the price range, the bottom of the range is generally where fair value sits, and the top of our range is the most we’d pay for the property before we feel we would be overpaying.
      • This means if it goes over the top of our price range we are happy to let it go
      • The goal of buying property is to not overpay but also to not keep missing out because the markets we are buying in are growing. And if they’re growing it's generally unlikely that we secure them below our range, it's normally somewhere between our range, does that make sense?
      • We concentrate more on the comparable value rather than what the agent listing price is.
      • Does that all make sense on this report before I jump onto the next one?’’

      Example of comparing properties A, B and C:

    • “Property A, with a larger block size, sold for $520,000. Property B, very similar in condition and features, sold for $500,000. Property C, needing renovations, sold for $470,000. Based on this, we estimate this property’s value between $490,000 and $510,000.”
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Present the Comparable Rental Analysis:
  • Discuss rental yields, vacancy rates, and tenant history.
  • Highlight benefits of existing long-term tenants and any rent increases.
    •  

      Script:

    • Introduction:
      • “Next is the rental report. This helps us determine the rental income potential. Are you able to bring up the second last page?”

        ‘We use the same methodology for our rental comparable analysis, let's scroll to the bottom and you can see my range is

        ‘If the property isn’t tenanted thats not an issue, as we are only buying in areas where there is solid demand and we don’t think it will be too difficult to find a tenant.’

        ‘Now it is also important to note that some properties may be tenanted and some are vacant, but that isn’t a major concern.’

        ‘If it’s tenanted we know at some point that tenancy will end up we’ll bring the rent up to market, and if it’s vacant, we are only buying in areas where there is demand and we don’t think it will be too hard to find a tenant.’

    • Details of particular property:
      • “This property is currently tenanted, with long-term tenants paying $480 per week. They’ve been there for 10 years, and the lease is set to increase to $500 next month.”

    • Address Specific Concerns:
      • “This property’s vacancy rate is extremely low at just 1.2%, which reflects high tenant demand. Are there any specific questions about the tenancy?”

      Example:

    • “The current tenants are a family who’ve been there for 10 years. They’ve consistently paid on time, and their lease has been renewed annually, which gives us confidence in their reliability.”
📈
Walk Through the Cash Flow Analysis:
  • Explain how to use the cash flow sheet, emphasizing editable sections.
  • Present projections for property value growth, rental increases.
  • Cover acquisition and holding costs i.e council rates, water rates.
  • Having the correct loan details i.e LVR, interest only or not.
  • Discuss how we approach everything with conservative figures like vacancy periods, low end of rent, high end of price range to ensure clarity.
  • Focus on the long term vision of the property i.e interest rates not going to be this high forever.
    •  

      Script:

    • Introduction:
      • “The cash flow sheet gives a detailed breakdown of acquisition and holding costs. Are you able to open the file?”

        ‘Now firstly an important thing to note, the minimum yield based on your portfolio strategy session initially was X%, so I’m really happy to see here that we are crossing that mark.

        ‘’The second thing is you can also see our budget was a 900k purchase and we are below that.’’

        ‘’And thirdly this property is in one of our approved areas, so it is ticking all those boxes.’’

        ‘’Now surrounding the actual cashflow you may recall that in GamePlans your portfolio starts negative due to current interest rates but overtime this changes as:’’

      • rents and values grow
      • as well as your debt being offset by your savings
      • And we don’t expect for rates to stay this high forever
      • For the numbers at this stage within the cashflow spreadsheet, we’ve used the high end of the range for price and low end for rent to be conservative and give us an idea of what the cashflow might be.
      • And for the projections again we have used conservative numbers, 5% annual growth, 4% rental increase, and 2 week vacancy period each year.
      • Now walking you through the numbers on the left, these fields are editable, so at any time if you feel you want to change them to your scenario there's no issue.

        Acquisition costs -

      • This next part is our acquisition costs and they are total estimated funds that it will take to purchase this property, these numbers could obviously change depending on deposit size etc.
      • It’s important to note these number are conservative estimates, however they can give you a bit of insight of initial acquisition costs.
      • Annual holding cost -

      • Below that we have the holding costs - property management, letting fee, maintenance, rates and insurance.
      • Again we try to be conservative here, and it just gives you an estimate on the bills, it also assumes the worst case - maintenance, new tenant, and letting fee - this is uncommon to happen every year.
      • Now let's concentrate on the interest-only part of this document as this is relevant to your situation.

      • Looking at that, it’s negative (whatever there number is) in your first year, now I’m not an accountant so I can’t talk tax numbers, however we can assume that you may get a few K back at tax time bringing that down a little post-tax.
      • Now coming back to what I mentioned earlier in the call, these numbers are still very much in line with your gameplans mapping session.
      • Does that make sense on how we got to the numbers here?

        Now in summary -

      • I’m really excited as this property hits the numbers that you aimed for in the property portfolio plan.
      • It’s in one of our approved areas.
      • Arjun and I talked through the due diligence - it passes all checks.
      • And lastly Arjun felt very comfortable as well and said it would be worth presenting to you.
    • Long-Term Perspective:
      • “This analysis uses conservative growth rates of 5% for property value and 4% for rent, ensuring a realistic outlook over 30 years.”

      Example:

    • “Even with a two-week annual vacancy buffer, this property maintains a positive cash flow of $20 per week at current rates, which will only improve as rents grow and interest rates ease.”
🚦
Handle Objections and Questions:
  • Use "early fishing" to identify initial objections.
  • Address questions confidently and relate answers back to the client's goals.
  • Isolate and handle one objection at a time, asking follow-up questions to clarify.
  • Use of ACA (Acknowledge, Clarify, Address)
    •  

      Script:

    • Isolate Objections:
      • “Great question. Is there anything else you’re unsure about? Let’s list everything so we can address them all.”

    • Reassure and Redirect:
      • “It sounds like the valuation difference is a concern. Let me explain how we arrived at our numbers and why they reflect current market conditions more accurately than automated tools.”

      Example:

    • Client: “The bank might value it lower than $490,000. How does that affect us?” Response: “Thank you for raising this, even though it isn’t common this does happen and a valid concern, that’s why we include a finance clauses in the contract. If the valuation doesn’t meet expectations, you have the option to renegotiate, try another lender or opt out. Does that give you more confidence with handling this challenge?”
🌡️
Soft Close Throughout:
  • Periodically ask for confirmation and feedback (e.g., “Does this make sense? or How does that sound?”).
  • Ensure understanding at each stage to build toward a final close.
    •  

      Script:

    • After discussing each section:“Does this all make sense? How are you feeling about this so far?”
    • Before moving on:“Any other questions about the CMA before we proceed to the rental report?”
💍
Summarise and Ask for Commitment:
  • Recap key points covered in the call.
  • Address any remaining objections or concerns.
  • Clearly ask for permission to proceed with negotiations.
    •  

      Script:

    • Recap:
      • “We’ve covered the region, the property’s value, rental potential, and the cash flow. You’ve asked great questions, and I believe we’ve addressed them all. Are you comfortable for me to start negotiating on this property for you?”

    • Objection Handling:
      • “If there’s anything holding you back, let’s discuss it now. What concerns do you still have?”

      Example:

    • “You mentioned concerns about the valuation and tenant reliability. Are you satisfied with the answers I’ve provided? If so, shall we move forward?”
🪜
Discuss Next Steps:
  • Outline the process after securing an offer, including contract reviews and liaising with solicitors.
  • Request details for brokers, solicitors, and other stakeholders to streamline the process.
  • Confirming with the client what flexibility they have with terms i.e finance clause, settlements, P & B clause, deposits.
    •  

      Script:

    • Explain Process:
      • ‘’Would it be ok if I run through some next steps now and what we typically do here?

      • The next steps will involve negotiating with the agent, there are various types of campaigns.
      • Some have a best and final offer - you only get one shot so that’s why I’ll just have to make a judgement call and figure that out, obviously we won’t go above that range, but the last thing you want is going bottom of the range and missing out every single time.

        Other times it could be going back and forth with the agent and seeing where we land before an agreement is reached. So I will get that intel from the agent and report back and let you know how I go.

        Now the main thing is I will need a few details from you:

        Full name to go on an offer form

        Address

        Email address

        And just confirmation if you are happy to use our lawyer, this lawyer charges between [whatever the number is relative to the state]

        If you were using finance, your broker details too

        I will shoot a message after this call in WhatsApp asking for those details

        Now when I’m in discussions with the agent, we would be working within the range to try and secure it as low as possible, and obviously we have a top range that we won’t be going over as I mentioned before.

        “Once we secure an offer, we’ll send the contract to your solicitor for review. At the same time, your broker will arrange the valuation. We’ll handle negotiations to ensure the best possible price.”

        ‘In most cases, we are landing within our range due to experience with comparable sales analysis’

        ‘If the property goes over or we miss out then we’ll just rinse and repeat until we secure something for you.’

        ‘Now on my side I’m going to get going on this and come back to you when I hear how we go on this one.’

        ‘Some agents can come back really quickly on the same weekend and that's where we would go through the steps on the specific state.’

        ‘And some agents will take a little longer, so if you don’t hear from me I’m still working on things behind the scenes until I have an update.’

    • Follow-Up Details:
      • “I’ll send you a recap in our group chat with the solicitor’s and broker’s details. You can share your preferences there.”

✍🏻
Recap Message asking for details:
  • Send a detailed recap in a group chat or email.
  • Keep the client informed of negotiation progress and expected timelines
    •  

      Template:

    • Recap Whatsapp Message if client says yes:“
    • ‘Thank you for your time today, I really enjoyed our chat!

      In order to proceed with an offer I'll need the following details:

      Full Buying Entity Name:

      Full legal name/s (including middle names): Address: Email/s: Phone number/s:

      If you are using finance, Broker name, phone number and email:

      Also if you are able to confirm you are happy to work with our recommended conveyancer who practices in [Whatever state] that would be great!

      I'll have an update by [timeline and day] on how we are tracking with negotiations.’

       

      Template:

    • Recap Whatsapp Message if client says no:“
    • Hi [Client],

      Thanks for letting me know, as long as I can share all the information for you [both if couple] to make a decision, that’s completely fine. We are here to respect your comforts, we will continue the search and be in touch when we find the next one we find fits the bill!

🛠️
Buying Entity Tips:

Details needed from the client purchasing in Trust

Purchasing Entity: “Company Name” Pty LTD ATF “Family Trust Name”

ACN:

Buyer Names:

Residential Address:

Email:

Mobile:

Accountant Details: Key Business Accountant (Please Provide Name Number & Email Address) *

SMSF - Self Managed Super Fund

Please read the below carefully and ask the solicitor and accountant (if necessary) to confirm the entity name is correct before exchanging on the contract. It is very important to know the differences from state to state in terms of when to date the Bare Trust.

Please see below state differences:

  • QLD – Before or on contract date
  • NSW – After contract date
  • ACT – After contract date
  • VIC – After contract date but before settlement
  • TAS – After contract date
  • SA – After contract date but before settlement
  • WA – Before or on contract date
  • NT – Before contract date

Whilst we are very confident that these are correct, always get a solicitor to confirm this as SMSF investment is considered  financial advice and must be treated with caution.

Details needed from the client purchasing in SMSF without finance

Purchasing Entity: “Superfund Trustee” Pty LTD ATF “Superfund Trust”

ACN:

Buyer Names:

Residential Address:

Email:

Mobile:

Accountant Details: Key Business Accountant (Please Provide Name Number & Email Address) *

Details needed from the client purchasing in SMSF with finance

Purchasing Entity: “Bare Trustee Name” Pty LTD ATF “Bare Trust Name”

ACN:

Buyer Names:

Residential Address:

Email:

Mobile:

Accountant Details: Key Business Accountant (Please Provide Name Number & Email Address) *

Details needed from the client purchasing in a Company

Purchasing Entity: “Company Name”

ACN:

Buyer Names:

Residential Address:

Email:

Mobile:

Accountant Details: Key Business Accountant (Please Provide Name Number & Email Address) *

 

What do I update after I have an outcome from the presentation?

There’s a few things you have to do: firstly make sure you send a recap WhatsApp message thanking the client for their time, excitement for negotiation and the purchase details you need. Update Attio with the relevant updates which we will cover below and then that’s it! Now if the client said no to this property we still send a recap WhatsApp message, reach out to the strategist and bring them up to speed and maybe organise a chat with the client to re-align their brief. Once again you will be updating Attio according and leaving comments for the next PAA who presents, so that they can have a bit of background.

 

The client said yes! Now what?

Congratulations! Thats excellent! Here’s what you need to do: start by sending a recap message on WhatsApp to thank the client for their time, share your excitement about moving forward with negotiations, and confirm the purchase details you need. Then, update Attio with all the necessary info (we’ll get into that in a moment). And that’s it—you’re good to go!

 

What do I update on Attio?

In the video below Steve is going to show you how to allocate yourself to a brief, a property to a brief and then when to move what once you presented a property and have received the green light from the client. Check it out below:

 
 

Allocating a Brief to a Property, PAA and what to do once you get the green light from a client on Attio:

 
Locate the Property and Assign the PAA:
  • Open the Buying Pipeline.
  • Search for the PAA’s name using the search field (e.g., Mehul).
  • Assign the property to yourself by selecting your name.
Navigate to Property Presenting:
  • Select the property you wish to allocate.
  • Move the property into the "Presenting" stage.
Present the Property to the Client:
  • Present the property to the client (e.g., Ajmal Ahmed).
  • Await the client’s decision to proceed.
Move the Property to "Selected" if Approved:
  • If the client approves, move the property from the "Presenting" field to the "Selected" field.
  • Ensure the system automatically updates and removes the property from the previous stage.
Update the Brief to "Submitted Offer":
  • Navigate to the client’s brief.
  • Update the status of the brief to "Submitted Offer."
 

The client said no, what do I do now?

When a client rejects a property, it’s crucial to follow a structured process to maintain clarity, transparency, and client trust. First, update Attio with the correct brief status and provide a clear comment explaining the client’s reason for rejection. Communication is equally important; share a concise recap message in the client’s WhatsApp chat to summarise the decision and inform the strategist about the client’s feedback. This allows the strategist to refine the search approach and address any concerns directly. These steps are vital to keep the process organised, align team efforts, and demonstrate attentiveness to the client’s preferences, ultimately enhancing their confidence in the property selection journey.

 
 

What do I update on Attio?

In the video above Steve is going to show you what to do when a client says no to a property. It is crucial to capture this information so we can track what has happened with each client and make adjustments to ensure our clients briefs are accurate or maybe there was something about the property or our presentation that we could improve.

 
Move the Property to the "Rejected" Tab:
  • Click on the property in the "Presenting" field.
  • Assign the property to the "Rejected" tab.
  • Confirm that the property has been removed from the "Presenting" field.
🤷🏻‍♂️
Add a Comment Detailing the Client’s Reason:
  • Navigate to the comment section of the property.
  • Write a concise comment explaining the client’s reason for rejection (e.g., "Ajmal said he doesn’t like Perth due to mining concerns.").
  • Save the comment by pressing "Comment."
📋
Update the Client’s Brief:
  • Move the brief back to the "Searching" stage.
  • Untag yourself from the brief.
💬
Send a Recap Message in WhatsApp:
  • Post a brief recap in the client's designated WhatsApp chat, summarising the feedback and status update.
 

Template:

  • Recap Whatsapp Message if client says no:“

Hi [Client],

Thanks for letting me know, as long as I can share all the information for you [both if couple] to make a decision, that’s completely fine. We are here to respect your comforts, we will continue the search and be in touch when we find the next one we find fits the bill!

 
📲
Notify the Strategist:
  • Reach out to the client’s strategist via email or message.
  • Provide context about the client’s decision and reasoning (e.g., "Hi Adrian, just letting you know Ajmal didn’t proceed with the property in Perth due to concerns about mining volatility. I unpacked it with him, and he feels it’s too risky. Might be worth discussing further.").
  • Suggest a follow-up strategy if necessary.
 
 
🎓

The client said yes! Now it’s time for the negotiation with the agent, how do we do it? Click below: link

 
 

Learning Competency Checklist

1. Understanding the Goal of the Presentation

  • Competency: Demonstrate a thorough understanding of the overall objective of a presentation call.
    • Pass Criteria:
      • Clearly explains that the goal is to present a property that meets the client's brief and secure their approval to proceed with negotiations.
      • Understands that the presentation is a key step in moving the deal forward.
    • Fail Criteria:
      • Is unable to articulate the primary objective of the presentation call.
      • Overlooks the importance of aligning the property with the client's requirements.

2. Knowing Your Audience

  • Competency: Identify and understand who you are presenting to and the importance of involving all decision makers.
    • Pass Criteria:
      • Recognizes that presentations are made to a client or group of clients and stresses the necessity of having all decision makers present.
      • Understands the impact of including everyone (via WhatsApp groups and calls) on deal speed and success.
    • Fail Criteria:
      • Fails to acknowledge the need for having all key decision makers on the call.
      • Overlooks the impact of missing stakeholders on the presentation outcome.

3. Gathering Essential Information

  • Competency: Demonstrate the ability to collect all relevant market, property, and client details prior to the presentation.
    • Pass Criteria:
      • Lists key data points such as recent sales, active listings, tenant history, building age, seller motivation, and client-specific notes from Attio and WhatsApp.
      • Understands how this information supports addressing client questions proactively.
    • Fail Criteria:
      • Omits significant information needed for a comprehensive presentation.
      • Lacks clarity on how to use the gathered information to pre-empt client concerns.

4. Understanding and Applying Improvement Price Guides

  • Competency: Demonstrate familiarity with property improvement price guides and how to incorporate these figures into your presentation.
    • Pass Criteria:
      • Explains the purpose of using price guides for items such as ceiling fan/light combos, ducted versus split AC systems, robes, dishwashers, fences, and blinds.
      • Understands how improvement costs can influence a client’s decision and overall property value discussion.
    • Fail Criteria:
      • Is unaware of or cannot explain the significance of improvement price guides.
      • Fails to integrate potential renovation costs into the presentation context.

5. Understanding State-by-State Purchase Guidelines

  • Competency: Demonstrate knowledge of the differing real estate purchase processes and timelines across Australian states.
    • Pass Criteria:
      • Summarizes key state-specific terminology, clauses, deposit requirements, timelines, and other nuances (e.g., cooling-off periods, P&B clauses) for states like NSW, QLD, SA, TAS, VIC, and WA.
      • Understands how these differences impact negotiations and client presentations.
    • Fail Criteria:
      • Fails to recognize or misinterprets important state-by-state differences.
      • Overlooks how variations in purchase processes affect client expectations.

6. Knowing Required Reports and Tools

  • Competency: Demonstrate a clear understanding of the essential reports and digital tools needed for the presentation.
    • Pass Criteria:
      • Identifies critical documents such as the Due Diligence Report, Region Report, Sales CMA, Rental CMA, and ARI Cash Flow analysis.
      • Explains how these reports build client confidence and support informed decision-making.
    • Fail Criteria:
      • Omits one or more key reports or shows uncertainty about their roles.
      • Cannot explain how the tools contribute to a clear presentation.

7. Preparing a Property Drop for Clients

  • Competency: Demonstrate the ability to compile a comprehensive property drop that includes all relevant information and links (e.g., REA link, video walkthrough, due diligence report).
    • Pass Criteria:
      • Outlines all necessary elements for a property drop, including an introduction, key property details, links to reports and walkthroughs, and a summary of why the property suits the client’s brief.
      • Understands the importance of timely and accurate property drops for client engagement.
    • Fail Criteria:
      • Fails to include essential components in the property drop.
      • Provides a disorganized or incomplete drop that does not effectively inform the client.

8. Delivering an Effective Client Presentation

  • Competency: Demonstrate proficiency in structuring and delivering a presentation call that builds rapport, sets a clear agenda, and covers all necessary reports and data.
    • Pass Criteria:
      • Describes a structured approach that includes introductions, rapport building (e.g., using the FORD framework), setting an agenda, confirming that reports are open, and early fishing for objections.
      • Uses clear language and transitions smoothly between presentation sections.
    • Fail Criteria:
      • Lacks a clear structure or fails to engage the client effectively during the presentation.
      • Omits critical steps, such as confirming all decision makers are present or setting a clear agenda.

9. Handling Objections and Securing Commitment

  • Competency: Show the ability to effectively address client objections and guide them towards making a confident decision.
    • Pass Criteria:
      • Utilizes frameworks (e.g., ACA) to acknowledge, clarify, and address objections systematically.
      • Employs techniques such as preloading and mirroring to build trust and manage concerns, culminating in a clear ask for client commitment.
    • Fail Criteria:
      • Is unable to effectively manage client objections or fails to secure clear commitment.
      • Lacks a systematic approach for handling objections or addressing FUD (Fear, Uncertainty, and Doubt).

10. Post-Presentation Follow-Up and System Updates

  • Competency: Understand and execute the necessary follow-up actions after a presentation call.
    • Pass Criteria:
      • Clearly outlines steps for sending a recap message (via WhatsApp or email), updating systems (e.g., Attio), and notifying strategists of the outcome.
      • Demonstrates the importance of documenting client feedback and adjusting briefs accordingly.
    • Fail Criteria:
      • Neglects to follow up with clients or update internal systems after the presentation.
      • Fails to communicate client decisions to the broader team, potentially affecting future actions.

11. Securing Client Commitment and Defining Next Steps

  • Competency: Demonstrate the ability to summarize the presentation effectively, address remaining concerns, and clearly ask for client commitment.
    • Pass Criteria:
      • Provides a clear summary of key points and outcomes, and asks for explicit agreement to proceed with negotiations.
      • Outlines the subsequent steps (e.g., gathering additional client details, assigning briefs in Attio) to ensure a seamless transition after the call.
    • Fail Criteria:
      • Does not effectively summarize or secure a commitment from the client.
      • Leaves next steps ambiguous or incomplete, causing delays in the process.
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