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Setter Pocket Playbook

Discover strategies and insights for effectively utilising the Setter Pocket in various scenarios.

Welcome to the setup pocket playbook. This is your quick guide to being a Setter at InvestorKit.

Getting started at InvestorKit:

What are the services I’m setting for?

There are two offers at InvestorKit:

  1. Residential Buyers Agency
  1. Commercial Buyers Agency

What is involved in the Residential Buyers' Agency?

End-to-end property investment service. We build the strategy, find the property, and manage the journey through to settlement and beyond.

What clients get

  • Strategy session with a dedicated strategist to map their plan.
  • Client success team managing the process start to finish.
  • Acquisition analyst sourcing, negotiating, and securing the property.
  • Award-winning research guiding every decision.
  • Annual reviews & valuations to keep the portfolio growing.

Why it matters

  • Most investors don’t know how to link their goals to a clear strategy.
  • With 15,000+ suburbs, picking the wrong area can stall progress — our research gets timing and location right.
  • Buying property is complex and competitive; our team removes stress and gives clients the edge.

Why clients choose us

  • Confidence they’re buying the right property, in the right place, at the right time.
  • Experts who handle the whole process so they can focus on outcomes.

Cost

  • Option 1: $20,000 incl. GST
    • $5k upfront retainer
    • $15k on unconditional
  • Repeat purchase: 15k incl
  • Option 2: 18k Paid in Full
 

What is involved in the Commercial Buyer’s Agency:

What it is

High-yield, cashflow-focused property service for investors with $750K+ cash(SMSF) or $1m+ cash or equity (Non-SMSF) and targeting deals $2.75m+.

What clients get

  • Strategy session with a dedicated strategist.
  • Client success team managing the journey.
  • Commercial buyer’s agent sourcing, negotiating, and securing the right deal.
  • Annual reviews & valuations to keep investments on track.

Why it matters

  • Commercial delivers 5–6.5% yields, with tenants covering outgoings.
  • Vacancies can take longer to fill, so expertise is critical.
  • Our edge is securing high-cashflow, lower-risk deals in sectors like medical and industrial.

Why clients choose us

  • They want strong returns with smart risk management.
  • They need experts who can navigate complex, high-value deals.

Cost

  • 2% of purchase price + GST
    • $10k upfront retainer
    • Balance on unconditional
  • Repeat purchase: 1.6% + GST

Do you have any fancy animated videos which break down the service??

Thanks for asking, yes actually:

What does the service look like?

Great, so where do the leads come from?

These leads come from a variety of places:

  • Word of mouth referrals – warmest leads, trust already built.
  • Podcasts – InvestorKit, Smart Property Investment, Pizza & Property, plus any Arjun guest spots.
  • Facebook & paid ads – colder leads, speed to lead is everything.
  • YouTube – similar to podcasts, they’ve consumed a lot of content and are primed.

This is primarily where the leads you’ll be dealing with come from.

 

Alright, let’s get into it. Where will I see these leads?

These leads will appear in your google calendar which you should have access to, it’ll look something like this:

Notion image
 

Alright, so what makes someone qualified?

A prospect needs to have the below to be qualified:

  • Confident in a budget of (confidence means they’ve spoken to a broker and have a rough idea on their lending, or they’re a baller. For instance if someone says “Hey, I’ve got 3 properties this one may be difficult but I MIGHT have a budget of 585k or more”, this is someone who needs to speak to a broker first: $585K or more
  • DEPOSIT: $120K (savings and/or equity from another property or guarantor support)
    • Prospects NEED $120k deposit + 585K pre-approved
  • Are they looking to purchase a property within the next 3,6 to 12 months?
    • If under 3 - QUALIFIED!!
    • Less than 6 - QUALIFIED!
    • Between 6 and 12 - If the RIGHT property came up, would it be something you’d move forward with? If yes, QUALIFIED. If no, NOT QUALIFIED.

….. (SELF MANAGED SUPER FUNDS)

  • Sometimes prospects would like to set this up through their SMSF -
    • SMSF balance: $150K Minimum
    • PRE-APPROVED FROM A BANK OR BROKER OF: $625K +
    • SMSF has been set up and funds rolled over
      • These clients can be set, however we need to ensure that clients are aware of the current uncertainty around the government changes, which we are awaiting clarification on, there are two scenarios which you should follow:

Scenario One:

  • Have potential for Personal and/or SMSF IP Purchase
    • Important to sell the client the benefits of investing and qualify the client in personal name
    • Continue to set, the client will have the opportunity to continue to strategy and to purchase through SMSF - if rules change or SMSF is not possible, strategists will be able to set the client up in personal name.
    • SMSF should be set up and funds rolled over or in the process (for these clients we will look to move quickly to secure the property before changes take effect in August/September)
 

Scenario Two:

  • Don’t have the potential to purchase in personal name and ONLY SMSF
    • Due to the uncertainty if they don’t already have an SMSF set up and funds rolled over - Do not proceed (set) the client
    • Note the details for the client and set a follow up (be clear in the task heading so we can easily follow up these clients if the changes dont take effect for some time.)
    • If they do have the SMSF set up and funds rolled over and they are only qualified for SMSF (not personal) - Set the client.
 
 
Notion image
 

Proposed Government Changes to SMSF

(announced 23rd June 26):

The Federal Government confirmed today that new LRBAs (Limited Recourse Borrowing Arrangements) for residential property inside SMSFs will be banned from 1 July 2027. The Greens confirmed their support today, which means the numbers are there to pass. This is no longer a proposal. Use the scripts and messaging below for any client who has been sitting on this decision.

It is important to note, these changes have not come into effect, if anything this creates URGENCY for clients looking at this strategy to act now and take advantage of the current rule.

For clients who meet the SMSF qualification rules (balance above $150k and actively looking at setting up an SMSF) we should be setting these clients for a consultation with the closer team (and sending a referral to Easy Super if they require assistance setting up the SMSF.

Talking Points on SMSF changes:

  • The government has been flagging changes to SMSF lending since 2014. Every year people waited for certainty. Now they have it - and the certainty is that it's going away.
  • July 2027 sounds far. Walk it back: settlement, exchange, property search, SMSF setup, funding. Someone starting today has breathing room. Someone starting in six months is cutting it very fine.
  • The cost of waiting isn't just missing the deadline - it's every month of rental income taxed at personal rates instead of 15%, and every month of growth not sheltered inside the fund. That gap compounds.
  • The strongest investors move before the crowd. By the time everyone else realises the window is closing, competition is higher, lenders are backed up, and the best properties are gone.
  • We're not financial advisers and this isn't advice. What we speak to is the property strategy and sourcing side — and right now, the clients who are moving are the ones who are going to have options.

Remember - now is the time to act for the client to book in their consultation and speak with a Senior Property Consultant - create urgency so clients are able to take advantage of the current arrangements.

SMSF Objections:

1. I heard the government is changing SMSF rules, so I might wait and see.

Setter Response

"If there are opportunities available under the current rules, it's better to understand them before any future changes take effect rather than after. The senior property consultant can walk you through what has been announced, what is proposed, and how you can move forward if it makes sense for you"

2. I don’t have and SMSF set up, how long does it take and can I do this before the changes are made.

Setter Response

"We work with Easy Super who I will have contact you to help set up your SMSF - while that is taking place, you can start the process with our Senior Property Consultants who will be able to talk you through the process of acquiring property inside the SMSF”
 

What makes someone not qualified?

See below:

  • LESS THAN 585K BORROWING CAPACITY
  • Doesn’t have $120K in savings and/or equity from another property)
  • SMSF isn’t set up - these can take up 4 months, lets reengage with them later down the funnel
  • If someone is looking for us to buy them a Principal Place of Residence (PPOR)
  • If someone is looking specifically for one market that we can’t service, AND aren’t open into looking into our data proven markets
  • If someone is looking for a property with “development potential” - or the good old “reno and flip trick”
  • If someone wants a property with a granny flat
  • If someone is trying to buy an apartment, a townhouse or somewhere “as an investment now but I’ll move into it later”

How do I set leads with the right intent?

A lead is set only when they meet at least three of the four criteria below.

  1. Finance directionally clear
    1. They have some level of financial clarity, not guesses.

      Examples:

      • “We have spoken with a broker.”
      • “We roughly know what we can borrow.”
      • “Our PPOR is worth around X with Y owing.”
      • “We have about one hundred to one hundred and fifty thousand to work with.”
  1. Timeframe to act within zero to six months
    1. They can see themselves taking action soon.

      Examples:

      • “We want to start early next year.”
      • “We are aiming to buy this quarter.”
      • “We want to be ready to buy soon.”
  1. Meaningful reason to invest
    1. They have a personal, emotional, or financial reason that matters.

      Examples:

      • Want passive income
      • Want to use equity effectively
      • Want to build long term wealth
      • Want to get ahead before kids
      • Feel behind and want to catch up
  1. Trust indicator
    1. There is some form of pre-frame or trust.

      Examples:

      • Referral
      • Podcast
      • YouTube
      • Social media
      • Website
      • “I have been following you for a while.”
 

How do I tell if someone doesn’t have the right intent?

They have interest, but low clarity, low urgency, or low confidence.

A lead is nurture if any of the following are true.

  1. Finance is unclear
    1. Examples:

      • “I have not spoken to a broker yet.”
      • “No idea what we can borrow.”
      • “We are guessing our budget.”
  1. Timeline is vague or distant
    1. Examples:

      • “Maybe later in the year.”
      • “Possibly in twelve months.”
      • “Not sure when.”
  1. No clear reason to invest
    1. Examples:

      • “I want to learn more.”
      • “Just curious how it works.”
  1. No trust or pre-frame
    1. Examples:

      • “I clicked the ad.”
      • “Not familiar with you yet.”
  1. Partner is not aligned
    1. Examples:

      • “My partner is not across this.”
      • “We will decide together later.”
  1. Price-first mindset
    1. Examples:

      • “How much does it cost” as their first question
      • “Other BAs are cheaper”

What nurture sounds like

Curious, hesitant, vague, uncertain, or needing reassurance.

These people need warming, education, and confidence before setting.

Nurture rule

If they do not meet set criteria but have potential once warmed, they go into nurture.

 

Okay you have a CRM right, where is it and how do I use?

Well… you’re in luck. Here is a video that breaks that down:

 

What do I do if someone doesn’t have the right intent?

  1. Don’t set them for a consultation.
    1. If intent is low, we don’t push them forward.

  1. Book a follow-up for one week’s time.
    1. This keeps momentum without forcing a premature next step.

  1. Send resources tailored to their situation.
    1. Case studies, videos, research breakdowns — whatever helps them gain clarity.

  1. Follow-up call:
      • Check if they reviewed the resources
      • Ask what was helpful and what they still need clarity on
      • Assess whether they’re now potentially interested in partnering with InvestorKit
  1. If still low intent:
    1. Continue nurturing.

      • Set a task for 1 month
      • Keep the relationship warm
      • Provide relevant resources over time
      • Stay sticky and present

A few nurture emails I could send:

Here are a few different email templates you could use, but don’t forget to visit the Sales Resources link and build your own. Chose something that is relevant to the person! link

How to handle Financial Planner referrals:

Financial Planner Referrals

Goal Position InvestorKit as the execution partner to their financial planner, not a competing strategist. Keep it simple, confident, and aligned.

Step 1: Confirm who referred them Ask: Who was the financial planner that referred you through?

Follow-up (optional): Have you already had a planning session with them or is that still coming up?

Step 2: Frame our role correctly (execute, don’t override) Key message: Just so you know, we don’t replace your financial planner’s strategy. They set the direction, and our job is to execute the property side properly based on their brief.

Phrases to use: We’re the delivery arm for the property execution. We’ll work off their recommendations and make sure it gets done the right way. We’re not here to re-strategise you, we’re here to implement.

Step 3: Reassure and normalise the relationship Key message: We work with financial planners all the time. This is a very normal pathway for our clients.

Phrases to use: We partner with planners every week. Most of our best clients come through this exact channel. We’ll keep everything aligned with what your planner wants and keep them in the loop.

Optional close (book the next step) Perfect. The next step is a quick chat so we can understand your timeline, buying capacity, and what your planner’s aiming to achieve for you, then we’ll map the right next step from there.

How to refer someone who is looking to set-up an SMSF

Use the below email template to refer to Natalia Clack and the team at Easy Super:

 

Please email to:

And CC:

Subject: Introduction to Easy Super

 

Hey [Name],

Hope you’re doing well.

As discussed, we’d like to introduce you to Natalia Clack and the team at Easy Super, who specialise in SMSF set-up and support.

We work closely with Natalia and her team throughout the SMSF process and have strong confidence in the level of guidance and support they provide to clients.

The purpose of this introduction is to help you understand:

  • whether an SMSF structure is suitable for your goals
  • what the set-up process looks like
  • and what would be required to move forward correctly

We’ll remain connected throughout the process and continue supporting you alongside the Easy Super team to help ensure everything progresses smoothly.

Natalia and her team will guide you through the next steps from here, and will soon be in contact on your mobile number: [MOBILE NUMBER]

You’re in very good hands.

Regards,

[Your Name]

 

**Set a task for yourself to follow up in the ‘InverstorKit + Easy Super’ Whats App group in 2 days time to confirm booked in and then set yourself a task to follow up with the client.

Here is a training Lewis ran on high intent, and low intent leads:

So a prospect is open to buying an investment property, but are they open to working with InvestorKit (or a BA)?

See how a really strong question following majority of our discovery can create a clear bridge:

“Have you ever considered using a Buyer’s Agent, or are you familiar with the benefits of using a BA compared to doing it yourself?”

The benefits of the question are as below:

Benefits:

1.⁠ ⁠Clarifies mindset early

  • ⁠ ⁠Quickly shows whether the prospect is DIY mindset, BA-aware (the industry or us specifically) and how open to guidance they could be

2.⁠ ⁠Sets strategic context

  • ⁠ ⁠Sets up InvestorKit as a structured, research-driven service that removes guesswork - not just someone who “finds properties.”

3.⁠ ⁠Creates a natural bridge into our pillars

  • ⁠ ⁠Opens the conversation into strategy, research, acquisition - without forcing a pitch.

4.⁠ ⁠Improves consult quality

 

Okay, after my call what is a checklist I can use to make sure I’ve done everything I need to:

  1. Have I done my notes (We’ll get to that soon)?
  1. Is the setter allocated as me?
  1. Is the closer correct?
  1. Is the discovery call date correct?
  1. Is the discovery outcome: Set/Cancelled/No Show/Follow Up
  1. Is the Consultation Outcome: Scheduled (if you set the call)
  1. Have I set myself a follow up task if required
 

How do I do my notes?

Don’t overdo them! Simple but important information is what we need so the Setter is quickly able to understand the clients situation and reference the details throughout the call:

Use this Template (this includes the prompts for Chat GPT - Which you can set up as a Project:

I am a setter for a buyers agency. I will paste call transcripts in here and I want you to fill it out using the template below. I want you to remember this prompt for ALL transcripts posted here

From - [location]

Job - [occupation/industry if known]

Reach out - [why they wanted to book in a call]

Heard about us - [referral/source/marketing]

IP - [investment property yes/no/amount of properties, PPOR yes/no]

Goals - [investment or personal goals]

Challenges - [what they need from a BA, why they can't do it themselves, where they need help — phrase indirectly (e.g., guidance on plan, confidence choosing markets, sourcing good properties, negotiating well, minimising risks, time/knowledge gaps, BA selection criteria)]

Budget - [rough figure if mentioned]

Broker - [has one / needs one / mention pre-approval status or if unconfirmed]

Deposit - [amount in cash or equity (or superfund balance)]

Timing - [when they want to purchase the next investment property; timeframe only and if ready ASAP, if the right property came up]

Partner - [if buying with someone]

BA - [have they used a BA yes/no, if yes, what the experience was; what could have been better]

Main concern about BA's - [their biggest worry about using a BA — e.g., fees/value, transparency, property inspection process, timeframes, conflicts of interest, duplication of effort]

Fees Discussed - [did the client ask about the service fees? If so, were they discussed and answered or what is left for their next call}

Note - [any extra context, tone, or insights]

No need to include next steps, include half spacing between points

 

Example:

Key Motivating Factor: Diversify outside SA and optimise a 7-property portfolio with a clear plan toward passive income and generational wealth; wants expert eyes, research, and due diligence to save time. From - Regional South Australia (tourist town; SA-based) Job - Business owner (café; ~27–38 staff); Real Estate Agent (Ray White BDM/standalone agent); active property investor Reach out - Wants a strategic review of current holdings and help expanding interstate; prefers professionals to handle research/sourcing due to limited time Heard about us - Not specified IP - Yes: 7 properties (all in SA). PPOR: likely yes (implied) Goals - Create generational wealth for 3 children; build reliable passive income; diversify into new states/markets; likely 2 acquisitions next (split capacity) Challenges - Needs guidance on portfolio plan, interstate market selection, diversification, and rigorous due diligence; time/attention limited by business and agency roles; would value an outside, data-driven view; open questions on structure (all properties currently in personal names) Budget - Borrowing capacity $1.2m total; prefers to split into two purchases ($600k each; open to ~$700k per deal) Broker - Currently with community bank (Bendigo); has not moved to a broker (could use one) Deposit - Not discussed; financing via borrowing capacity (no specific cash figure provided) Timing - Soon; this week busy. Strategy consult booked for Monday 12:00 (next week) Partner - Yes (husband supportive but won’t join calls) BA - Has not used a BA before (does buy/sell herself); wants BA for research/sourcing and to go interstate Main concern about BA's - Wants transparency and to “see” the due diligence (checklists, market reports) and limit handoffs (clarity on who she’ll work with) Note - Prefers regional markets; comfortable buyer-side work; most current properties are negatively geared given rates; visual learner; asked detailed questions about markets (incl. ACT) and team process; keen on two interstate buys using ~$1.2m capacity.

 

REMINDER - if we are using CHATGPT - it might miss important pieces, make sure you read over it and make sure its setting up the closer for success!!

 

Is there an easy way to do my notes?

Yep, AI is your friend. Here is a loom done by Ben on how to set-up AI to help do your notes:

 
 

How do I call someone?

Woohoo, another video:

 

How do I run an inbound call?

Great question, here is your script. Follow it! It has the flow of conversation, it has how to handle objections. I suggest you drill drill drill. If there is any questions someone has that you don’t know, here’s how you handle it “Great question, let me get back to you.” then move on. Or “Great question, let me jot it down so that the Senior Property Consultant can cover it with you”. Setter Script

Refer to Module 4 in the Full Setter Playbook:

INBOUND NOTION SCRIPT:

Email to send post call with homework

Subject: Please watch before your consultation

Hi ,

Ahead of your consultation, we ask you to watch two short videos beforehand.

They're important.

They give you a full overview of how InvestorKit operates from A to Z, and you'll hear Arjun personally walk through the journey, our strategy philosophy, and how our clients build wealth through the model.

Inside the InvestorKit Model: How the Journey Actually Works

https://www.loom.com/share/826c30d2900a48f29951a65d50552689

The Portfolio Building Framework Behind Our Clients’ Results

https://www.loom.com/share/4f7bbc6506194bbf84b0480b591f5a13

Why this matters

When you've watched these, the consultation becomes significantly more valuable for everyone involved.

Rather than spending time unpacking what we do at a broad level, we can focus the session on how this is specifically helpful for you: your goals, your borrowing capacity, your timeframe, and the structure that makes sense for your portfolio.

Clients who come in prepared consistently:

  • Have more tailored conversations
  • Ask better, more relevant questions
  • Leave with greater clarity and confidence

Please set some time to watch both prior to your call.

I'll check in before the consultation to make sure you've had time to go through them, as they're an important part of the process.

Looking forward to the session.

Consultation Booking - Confirmation SOP

Objective

Ensure high show rates for consultations by maintaining structured communication between booking and the consultation.

The goal is to:

  • Reduce no shows
  • Reinforce commitment to the consultation
  • Ensure the closer enters the call with a prepared client

Consultation Confirmation Flow

Step 1

Determine Booking Timing

When a consultation is booked, determine which process applies.

Scenario A

Consultation booked within 3 days

Scenario B

Consultation booked 4+ days away


Automated Reminders (All Bookings)

All consultations automatically receive:

  • Email reminder 24 hours before the consultation
  • SMS reminder 1 hour before the consultation
  • SMS reminder 15 minutes before the consultation

These occur regardless of booking timing.


Scenario A

Consultation Booked Within 3 Days

Setter Responsibilities

No additional confirmation is required from the setter.

During the booking call, the setter should explain what will happen next.

Setter explanation example:

Jack will give you a call the day before to introduce himself and see if there is anything specific you would like him to prepare for the session. You’ll also get a few reminders leading up to the call.


Closer Responsibilities

The closer must call the client the day before the consultation.

Purpose of the call:

  • Introduce themselves
  • Personalise the session based on setter notes
  • Confirm attendance
  • Confirm partner or decision maker attendance

Closer Pre Call Script

Hey [Name], it’s [Your Name] from InvestorKit. How are you going?

Just calling ahead of your session tomorrow at [time]. I wanted to touch base before we get into it.

I’ve actually been going through your notes from when you spoke with [Setter Name]. Sounds like you’re looking to [insert personalised goal].

I’ve put together a few things specifically around your situation that I think you’re going to find really useful. We don’t do a generic run-through, it’s all tailored to where you’re at.

We’ve also just come off winning Buyer’s Agency of the Year and there are a few things that may actually work quite well for you at the moment, but I’ll save that for tomorrow.

Just wanted to make sure you’re still good for that and nothing has come up?

[Confirm time and check if partner/spouse will also be attending.]

Perfect. Looking forward to it. See you tomorrow.


Scenario B

Consultation Booked 4 Days or More Away

Setter Responsibilities

A midpoint confirmation must be completed.

This occurs halfway between the booking date and consultation date.

Purpose

  • Confirm the booking still works
  • Reduce cancellations
  • Free up slots if required

Midpoint Confirmation Call

Hey [Name], it’s [Setter Name] from InvestorKit.

I know you’re booked in with [Closer Name] on [Consultation Date & Time] and I just wanted to quickly check in to make sure that time still works for you.

We do get quite booked out and have a bit of a waitlist for consultations, so I just wanted to confirm everything is still good on your end.

If anything has changed just let me know, otherwise we’ll see you on the call.


Midpoint Confirmation Text (If No Answer)

Hi [Name], it’s [Setter Name] from InvestorKit.

Just checking in as you’re booked in with Jack on [day] at [time].

We do get quite booked out so I just wanted to confirm that time still works for you. If anything has changed just let me know, otherwise we’ll see you then.


Setter Framing When Booking

If the consultation is 4+ days away, set the expectation that you will check in.

Example wording:

Because the call is a few days away, I’ll give you a quick call halfway through just to make sure that time still works. A lot can change between now and then.


Closer Responsibilities (All Bookings)

The closer must call the client the day before the consultation, regardless of when the consultation was booked.

This is the final commitment point before the consultation.


Why This Process Works

Personalisation

Referencing setter notes helps the client feel understood.

Preparation Framing

Explaining that preparation has already been done creates social obligation to attend.

Curiosity

Hinting that relevant opportunities or insights will be discussed increases attendance.

Together these elements significantly reduce ghosting and no shows.

How do I run an outbound call?

How to AB close a setting call?

Simply, we believe our prospects get the best value of it the sooner rather then later!!

Maximum length of time we can book in advance is 7 days. If the prospect can’t do within 7 days, this won’t be booked in and won’t count as a ‘SET’.

 

See below a script structure we have to ensure we aim to get our consultation prior to 7 days to give us a ‘SET’!

 

Let’s slot that in while I’ve got you - I know you are probably flat out, I’m looking at (INSERT NEXT 3 DAYS) -  If I was able to  find a time that works for you on any of those days, which one’s most suitable for you?

 

Brilliant, now are you more of a morning or afternoon person?

 

Oh awesome, me too! Now, I’m looking at my calendar of what I have available. I have 9:30am or 11:00am which one would you like?

 
 

What do I do if someone needs a later appointment (outside the 7 day window)?

If a prospect asks to book further out, use this phrasing:

 

“I’m sorry, we actually can’t book that far in advance in our calendars because we do get busy. What I can do is book a time in my calendar to reach out to you a few days beforehand, so we can make sure we have the availability and it still works for you.”

 

Set yourself a follow-up task for the correct week. When you are inside the seven-day window, reach out and book them in.

 

What do I do if I notice low availability over the next week?

If you see that the closer calendars have very limited availability for the next seven days, notify your team leader immediately. They will review the calendars and make any adjustments needed. Do not extend the booking window yourself. Stay within the seven-day rule and escalate availability issues early.

How do I sort my follow ups?

 

Funny you ask, of course we do! Tracking our TASKS and looking over our TASKS in the morning + throughout the day is so important and our definitions are going to help us categorise which prospects are priority and which ones need a little more nurture. So below are the definitions:

Follow-Up (FU) Task – Definitions

FU | Cold – Lead has minimal engagement, or was busy and asked a callback at X time. (these prospects can be gold, we need to FU with them)

FU | Warm – Lead has shown some interest but hasn’t committed.

FU | Hot – Lead is highly engaged, lead the call and book it.

FU | No Show – Lead missed a scheduled call or meeting without attending.

FU | Cancelled – Lead cancelled a scheduled call before it occurred.

FU | Reschedule – Lead requested or agreed to book a new time.

FU | Nurture – Lead is not ready now and requires long-term follow-up.

EXAMPLES:

FU HOT - Callback X at 12:30pm, was very interested couldn’t find a time. Calling back to find a time and book in.

FU WARM - Showed intent, asked for a few days to think about. Callback 3pm.

FU CANCELLED - Cancelled before meeting, callback X to rebook, reminder build more value through Y (pain point or pillar that caught there eye previously)

 

TASKS and pipeline management is so important in the success in this role - learn these FU definitions as they’ll lift your follow up game to the next level!

Where can I find the other scripts I use?

BARK: ‣

DNB script: ‣

General Outbound Script: ‣

E-book Script: ‣

Okay, I set someone but I’m worried they might not show up:

Flag it with the closer, they will reach out before the consult to try build rapport. It’s always helpful if you can nudge the closer as to what the reason they may not show-up is. You can also set a task for the closer and message them directly on WhatsApp. You win together, you are a team.

So, if someone isn’t qualified because they don’t have the borrowing capacity, what do I do?

We refer them to Fouracre Financial.

You can do this by ticking the box in the “Sales Pipeline” section in the clients profile in Attio labelled ‘Refer to Fouracre’

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Set yourself a follow up task for 14 days to link back in with the client and check on the outcome.

What do I do if someone no-shows or cancels?

If someone no-shows or cancels your setter call, you mark them as no-showed or cancelled. Then, it automates emails that get sent and auto-sets YOU tasks! So then you just need to do your tasks each day 🙂

How do I set someone?

Awesome question, use the round robin calendly link. Your team manager will have to make your own link so we know it’s come from you! We don’t book directly into closers calendars unless they’ve asked us to.

What if the client wants a time that isn’t available

If you are setting a client and they indicate that they would be available sooner, ensure that you are capturing this in the ‘alternate day & preferred time’ attributes in Attio:

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By doing so, if the closer team have availability come up, they are easily able to identify clients they can call and will do so proactively.

NB - its important to ensure that the client is aware, that their confirmed booking time at the time of setting is the most likely time for the next call

What if someone I set needs to reschedule?

Ah, that’s fine. Just click the link directly in the closers schedule and there’s a reschedule link in the description. Easy peasy.

What is Did Not Book?

New did not book, who dis? Did not book, is someone who has filled out the form to book and hasn’t quite made it through. So… We need to call them and figure out why? Could they not find a time, are they not interested? Let’s move on these leads QUICK. They’re under the Did Not Book category in the Attio pipeline. Your team lead will direct you to this each day.

 

What happens if someone no-shows or cancels on the closer?

What to Do When a Lead No-Shows or Cancels a Closer Consultation

  1. Closer creates the task
    1. The closer immediately assigns a task to the setter in Attio with the note

      Missed consultation. Please follow up to rebook.

  1. Setter responsibility
    1. The setter owns the follow-up once the task is assigned.

  1. Minimum follow-up standard (first 7 days)
    1. Across the 7 days following the missed consultation, the setter must complete

      Two attempts by phone

      One email, two texts

  1. Goal
    1. Rebook the consultation within the same week and bring the lead back into the pipeline.

  1. Close-the-file step (after 7 days)
    1. If there’s no engagement after 7 days and the attempts have been completed, the setter sends the following close-the-file email

      Hi Name,

      We’ve tried to contact you a few times to rebook your consultation. No worries though, it seems like this isn’t right for you right now. We’ll close the file this end but feel free to reach back out if something changes.

  1. Closing the loop
    1. The setter updates the notes task in Attio with “No response, close the file sent”.

Common Terminology:

What is a SMSF?

An SMSF is a Self Managed Super Fund that can hold investments, including property. It is essentially another structure through which someone can buy an investment property, separate from their personal name.

What does someone buy through a SMSF

Clients typically buy long-term residential investment properties through an SMSF. The property cannot be lived in, used, or renovated for personal benefit. It must be a clean, arm’s-length investment that fits the fund’s strategy.

 

Why does someone buy through a SMSF

It’s seperate lending from their personal name, so when they have no borrowing capacity in their personal name it’s a good option. The downside with a SMSF purchase is you can never live in it, and you cannot withdraw equity from it. You also cannot do major works to it.

 

What is a Guarantor and why would someone use it?

A guarantor loan is a strategy that can help you get into a property sooner by using support from a close family member, typically a parent, who offers part of their property’s equity as additional security on your loan. This means you may not need a full 20% deposit and can often avoid Lenders Mortgage Insurance, making it easier to get approved. The guarantor isn’t giving you cash — they’re simply backing a portion of the loan to reduce the bank’s risk. It’s usually set up as a temporary arrangement, with the goal of removing the guarantor once you’ve built enough equity or paid the loan down.

 

What is a pre-approval and what does it mean?

A pre-approval is the bank confirming the maximum price range the client can shop in. It sets the upper limit of the markets and properties we can target. It is still conditional, but it tells us they are financially ready to buy once we find the right property. However, clients may start the process without the pre-approval as the pre-approval can take some time to obtain. So if the client is confident in their lending we begin things simultaneously, we also have a refund clause in our agreement that means that we can refill someone if they're unable to do it.

Why is the qualification budget lower for a personal name purchase than a SMSF purchase?

Because you cannot do renovations so you need to purchase a stronger property.

 

Do we go after or do we prioritise subdivided properties?

No, it’s not something we look for with a primary focus. If we find a property that fits our criteria AND has that, then great! But it’s not our focus.

 

Setter call FAQs

How does getting a loan work if I’m not a citizen?

“Getting a loan not as a citizen can be a bit tricky and you do sometimes have extra taxes you need to pay in certain scenarios. I'd suggest we get you talking to a broker so that you can unpack all of the costs associated and whether that's something you're still looking to move forward with and then we can follow up after that. “


Do I need to provide a marriage certificate when applying for a loan?

“That depends on how the application is structured and the lender requirements.

Our brokers would guide you through exactly what’s needed.”


What counts as ‘debt’ when assessing borrowing capacity?

“Lenders factor in existing commitments when assessing borrowing capacity.

  • HECS
  • personal loans
  • property loans
  • credit cards

Our brokers go through that in detail and structure it properly.”


First home buyer grant rules

“Yeah, there are specific rules around that, particularly around living in the property.

We focus purely on investment properties, so that sits slightly separate depending on your goals.

Many people forgo their first home buyer grants with us and invest instead due to the potential returns they can get from an investment property outweighing saving their first home by a grant. Have you ever considered rent-vesting before?”


Can I redraw / pull equity to fund stamp duty etc?

“Yeah, that can be possible depending on your current setup.

Our brokers would map that out properly so it’s structured the right way.”


Will speaking to brokers / multiple brokers affect borrowing?

“It can if it’s not managed properly.

That’s why we guide clients through that process so it’s structured correctly.”


Do I need a large amount of cash to start (e.g. $150k)?

“Not always.

Some clients use cash, others use equity, it depends on your position.

You typically say you need either 120k of cash equity available or guarantor support.”


Can I invest using equity instead of cash?

“Yeah, that’s a very common approach depending on your situation.

We map out whether that’s the right move for you.”


Do I need a high income to invest?

“Not necessarily.

It’s more about how everything is structured than just income alone. However income is an important part of it in order to maintain borrowing capacity and you can't move around that with structuring alone. That said, what many of our people do on lower incomes is still get one or two properties. They're moving the overall net wealth. It's really about if you can manage the negative cash flow on a property.”


What are the minimum requirements to invest?

“We typically say 120k cash equity or guarantor support and a budget of 585 and above.”


Is the $120k required as cash in the bank?

“Not always.

It depends on how things are structured, it’s not strictly just cash in all cases.” However you would need access to it so if it's in equity at the moment and you're doing an equity withdrawal or it's in shares and you're selling shares, that's fine as long as you can access it at some point.


How much would my repayments be?

“That depends on the loan amount, rate, and structure.

We typically say that you'll be out of pocket around $200 to $300 a week.” (CHECK IS ACCURATE)


How much rental income would I get?

“That depends on the property, location, and strategy.

We align that with your goals and run through realistic numbers. But we typically go between 3.5% and 4.5% yield for growth assets.”


Can I use property to save tax?

“Yeah, there can be tax benefits depending on how it’s structured.

We don't take tax minimization as our primary outcome we chase. We're chasing capital growth; however, tax minimization can be a benefit from it in terms of negative gearing, etc.”


How does tax saving / negative gearing work?

“Typically any expenses that are associated with the holding of an investment property. Or the interest accrued on an investment loan can be claimed as a tax deduction; however I am not an accountant and you are best off speaking with an accountant to get specific tax advice.”


How do I avoid putting myself in a bad financial position?

“That’s exactly why we focus on strategy first. You need to understand what your manageable cash flow scenarios are so that you can minimise the risk of putting yourself in a bad financial position”



Service / Offer

Are you the buyer’s agent?

“Yeah, we’re a buyer’s agency, but we’re not just transactional.

We focus heavily on strategy first, then acquisitions based on that.”


Do you work with other agents / off-market deals?

“Yeah, we work closely with agents and access opportunities that aren’t always publicly available. About 70% of the properties we purchase are off-market.

That’s part of the acquisitions process once strategy is set.”


Do you help with strategy or just buying?

“Strategy is where everything starts.

Before any property is bought, we map out what you’re trying to achieve and how to get there.”


Do you only do residential or commercial as well?

“We do both depending on the client’s position and goals.

That’s determined as part of the strategy.”


What are your fees / pricing structure?

“We run through the full fee structure on the consult so it’s fully clear.

It can vary depending on what you’re doing.”


What are your charges for the session and ongoing?

“We go through all of that on the consult so you understand exactly how it works.

There’s no charge for the initial session.”


Can you explain your fees and how it benefits me?

“Yeah, we walk you through exactly how it works and how clients get value from it.

It’s important it makes sense in the context of your goals.”


So you charge for sourcing, negotiating, etc?

“Yeah, we handle the full process from strategy through to acquisition.”


I’m confused about packages and fees

“Yeah, we’ll break that down clearly so it all makes sense. But it depends if you're going for one, two properties, or residential or commercial. I can give you a ballpark fee, though, of 18 to 22k.

It’s important you understand how everything works before moving forward.”


Is your fee guaranteed to result in a property?

“Yes absolutely”


Can your fee be added into the loan?

“That depends on the lender and how things are structured. Do you have a broker that you're working closely with? Would you like me to make a recommendation to one of our trusted brokers?”


Do you have minimum requirements to work with you?

“It's just the deposit availability and the overall budget but we're also looking for people who need help and are looking for the service, such as a nationwide buyers' agency that is comprehensive across strategy, research, and acquisitions and whether that will be of value to you. The next goal is to unpack whether you will get value from a session like that.”

Why do you require cash or equity of at least $120k?

This ensure that you are able to cover the costs of the deposit, pest & building inspection, stamp duty, conveyancing, LMI (if applicable) and the InvestorKit fee.

Roughly this breaks down to:

60k Deposit 1k Pest and Building 27k Stamp Duty 2k Conveyancing 20k Buyers Agent Fee

Plus any repairs that may be needed.

 

Strategy / Portfolio

Can you help reset/restructure my portfolio and set it up properly for growth?

“Yeah, that’s exactly what we do as part of the strategy process. As a part of the strategy you input all of your properties and your current position and the team will map out the current trajectory you're on and look at what other moves you can be making.

We look at your current position and map out what to do next.”


Will the next meeting look at our numbers and map out a plan?

“The next session is about unpacking your full position with one of our senior property consultants.

They’ll go through your situation in detail, walk you through how we approach strategy and acquisitions, and show you what this could look like for you.

From there, you’ll have a clear understanding of whether this is the right fit for you and how we’d work together.”


Will you show us how to grow a portfolio over 5–10 years?

“Yeah, that’s a big part of what we do.

We map out what your portfolio could look like over time based on your position.”


Do you create 5–10 year plans?

“Yeah, we map out a longer-term strategy so you know what you’re working towards.” But we also update your strategy every year as things change in your life. The strategy needs to change as well.


What’s the best way to start building a portfolio?

“The best way to start building a portfolio is typically by creating equity. That's by buying assets in growth markets. Our investors at early stages focus on assets that will grow and grow relatively quickly so that they can utilise that equity to continue to leverage and aim to hold a higher-value portfolio for longer.”


With my situation, what are my realistic options?

“That’s exactly what we determine as part of the strategy. So it comes down to whether right now you're looking to invest or are in a position to invest. If you are, it's worthwhile getting started with the right agency to map your plan out. If investing is something that's on the cards in the future then at this phase it may be about analysing and assessing your current situation to determine what next move best makes sense. That would be in our strategy session after you've decided to come on board and whether we're the right agency for you.

We map out what’s actually achievable based on your position.”


What does this look like in 2–5 years?

“That’s exactly what we map out in the strategy process. However many of our investors go on to purchase two, three, four properties over a two to five year period, providing they can maintain the cash flow.

We give you a clear plan of what it could look like over time.”


Am I investing short term or long term?

“Most of the time it’s longer term, but it depends on your goals. As selling and buying properties is expensive, we are typically strategizing around long-term hold; however it depends on what happens in your life. For instance if you want to upgrade your principal place of residence or you need to free up cash flow for a business venture, then we can help to map out different adjustments you could make to your portfolio.

We tailor that based on what you’re trying to achieve.”


What strategies are available / am I missing anything?

“There are usually a few different ways to approach it.

We help uncover and structure what’s actually right for you.”


What would you suggest for my situation?

“That’s exactly what we work through in detail on the consult.

We tailor it specifically to your position.”


Will you have an eye on my portfolio and reach out when I’m ready again?

“Yeah, we support clients through building out their portfolio over time.

That includes reviewing position and planning next steps as things progress.”



Property Decisions

Should I sell my current property or keep it?

“That depends on your position and what you’re trying to achieve.

We break that down properly so you can make the right decision.”


Have I reached the max from my current property?

“That depends on the property and your overall strategy.

We’d assess that properly before making any decisions.”


Should I sell, rent, and build a portfolio instead?

“That’s one of the options we’d assess.

We compare different approaches and map out what makes the most sense.”


Can rental income cover the mortgage?

“It can in some cases depending on the property and structure.

We align that with your overall strategy.”


Can I buy, sell, and upgrade repeatedly to grow?

“That’s one approach, but it’s not always the most effective.

We focus on building a sustainable portfolio over time.”



Property / Acquisition

Do you check if properties are structurally sound?

“Yeah, we run full due diligence on properties before clients move forward.

That’s all handled in the acquisitions phase.”


Can you help me find a property to live in?

“We focus purely on investment properties.

We don’t assist with purchasing homes to live in.”


Can you help me sell my property?

“We don’t sell properties ourselves.

We help clients make decisions around what they should hold, sell, or restructure.”


Can you help with subdivision or development?

“Our focus is primarily on investment-grade properties rather than development projects.

We’d assess whether that fits your goals.”


Who manages the property?

“We connect clients with property managers as part of the process.

That’s handled once the property is secured.”


Does the $120k include management costs?

“That depends on the property and structure.

We map out all costs clearly so you understand the full picture.”



Areas / Locations

Which area do you look in?

“We look nationally and base it on data rather than sticking to one location.”


Is it anywhere in Australia?

“Yeah, we look right across Australia depending on where the opportunities are.”


Can you help me buy in a specific area?

“We can look at specific areas, but it depends on whether it fits your strategy.

We validate that before moving forward.”


Are you based in WA / Melbourne / Sydney?

“We work with clients right across Australia.

I’m personally based in [X].”



Differentiation / General

How are you different from other buyer’s agents?

“The big difference is we focus heavily on strategy first, not just buying property.

We map out a full plan before anything is purchased.”


Are there strategies I haven’t been exposed to?

“Most clients haven’t seen all the options available to them.

That’s what we help uncover and structure properly.”


Is your strategy buy and sell / flipping?

“No, we’re not focused on flipping.

We focus on building a portfolio for long-term growth.”


Would I be better off speaking to a financial adviser?

“A financial adviser can help in certain areas.

We focus specifically on property strategy and acquisitions.”


Have you reviewed my profile — is this feasible?

“That’s exactly what we go through on the consult.

We assess your position properly and give you a clear answer.”


Can I speak to a senior consultant sooner?

“We try to get you in as soon as possible based on availability.

We’ll book you into the next suitable time.”


I saw your ad, how does this actually help me?

“The whole point is to help you understand how to approach investing properly.

We walk you through that in detail on the consult.”


I booked to understand possibilities and fees

“Perfect, that’s exactly what we’ll cover.

We’ll look at what’s possible for you and how everything works.”


Do you pay referral commissions to brokers?

“That’s something we’d need to connect you with the right person internally to discuss.”

Brokers are able to refer clients via the website, this ensure that we capture both the clients details and the person referring them:

Client Referrals

When a client is happy with our service, they will often refer friends and family to us so they are able to benefit from our services, if this occures, you need to update the details of the Client who referred the new client in the new clients Attio. This can be done in the Client Relationships section on the right hand side (Update the “Referred By” and the “Referrer: Type” sections.

If an existing client refers someone to us and they go on to purchase with us - the referer will receive a $1000 Giftcard (as at April 2026) as a thank you:

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All the rules I need to know:

Do Not Book (DNB)

  • Action: Check 2x daily (AM + before finish).
  • Rule: Call twice in 24h, then call + text on day 3. Call them everyday, for 5 days minimum.
  • Automation: 3 tasks across 7 days, evenly spread.

Paid Leads (Bark, VSL, Magic Marketing etc.)

  • Rule: Contact within 24h via call + text.
  • Contact at least 3x in 7 days.
  • Automation: 3 tasks across 7 days, evenly spread.

Follow Up (Not Ready)

  • Rule: Always have a next-step task set (nurture or call).
  • Notes in Attio explain why client is in follow-up.

Not Qualified

  • Rule: Clearly mark non-qualification reason in Attio.
  • If finance-related, set follow-up when they may qualify (saving, property sale etc.).

Set

  • Rule: Notes in Attio with product/service, correct closer, consult date, and lead source.

No Show

  • Rule: Call twice at appointment time, send text + email with booking link.
  • Next day, text offering reschedule.
  • Follow task sequence
  • Automation: 3 tasks across 7 days, evenly spread.

When you reengage with a client and they have rebooked - the automation will turn off automatically.

If you speak with a client and they advise they no longer wish to receive the content, this can be done by un-ticking the box in the ‘Sales Pipeline’ section in their Attio profile:

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Cancelled

  • Rule: If reason clear/reasonable, set rebook task.
  • If it looks like an objection, call to discuss.
  • Follow task sequence

Now, let’s listen to some calls:

Sets:

Not Qualified:

Pending Finance:

Where do I get the backgrounds from for google meet?

How do I track my performance?

You can access the sales tracker here: investorkit.com.au/salestracker

Lead ownership?

If you are actively working a lead, that lead belongs to you. This applies at both a Setter and Closer level.

Actively working means you’re still calling, texting, emailing, or have follow-ups/tasks scheduled and you’re continuing to make contact attempts.

If you are no longer following them up, or the lead has gone cold due to: Cancelled No-showed Didn’t answer / not responding And you are not actively pursuing them anymore Then that lead is no longer considered “owned”.

For closers, this also includes leads in Lost: If they’re in Lost but you’re still reaching out and working them, they are still yours. This includes people who went with other BA’s, where you’ve scheduled check-in tasks to see how things went, keep the relationship warm, and create a pathway back in future.

One more important point: If you put someone into Lost but you’ve created an environment where they feel comfortable coming back to you directly (and they do), then they remain yours.

IMPORTANT: It’s not on the setter to check the client file and determine ownership. If a lead gets booked to the wrong closer because the setter didn’t know, it’s on the closers to switch it to the correct owner.

What do I do now?

You go, and you practise. Drill drill drill and roleplay! SALES TRAINING MATERIAL

How to get people to book in sooner?

A strong technique, is the A or B closing technique. Below is a setter team training we did on this and a PDF document explaining it.

“We do have a running ahead of schedule list for priority prospects that we speak to, would you like me to put you on the list if something gets moved or a slot becomes available. Would you be open to catching up earlier? As mentioned these slots are going like hotcakes so when a time is available, we like to offer it to our potential clients!” CONFIRMATION CALL PROCESS - You’ve now SET SOMEONE - how do we ensure they turn up?!

Simple, here is a 7 step guide to speak to your prospects when confirming with them. We need to be doing this the day before the consult date!!!

Setter competency checklist:

Webinar Scripting:

Script

Background

Recession. Rates. War. Inflation. Crisis.

The media is doing what it always does and if you've been reading the news lately, it probably feels like the worst possible time to be thinking about property.

Tonight I'm going to show you what history actually says about that.

📅 Date: Wednesday, April 9th 🕕 Time: 6:00 PM (AEDT)

 

Attendee at Webinar (New to IKit)

“Hi [Name], it’s [Your Name] calling from the team at InvestorKit.

You registered for the webinar last night — with Arjun Paliwal — did I catch you at an okay time for a quick chat?”

(If yes, continue. If not: ask when is better, if they would like more information, and book in a follow up.)

“Great, we have had a lot of enquiries from those who attended, interested in learning more about how they can utilise our services to grow their wealth- is this something you are interested in?

(If yes, continue to Setter Script and discovery. If not: ask if this is something they are looking at in the future , and book in a follow up if intent shown.)

 

Attendee who Previously was No Show to Closer

\* Important to have read the notes in Attio to understand where the client is at in their journey***

“Hi [Name], it’s [Your Name] calling from the team at InvestorKit.

You registered for the webinar last night — with Arjun Paliwal — did I catch you at an okay time for a quick chat?”

(If yes, continue. If not: ask when is better, if they would like more information, and book in a follow up.)

“Great, I can see that we previously had you booked in to talk with [Closer Name] a few months back but you weren't able to make that meeting, is this something you are interested in pursuing again?

(If yes, continue to Setter Script and discovery. If not: ask if this is something they are looking at in the future , and book in a follow up if intent shown.)

  • Confirm in discovery that client meets eligibility
  • Ensure intent to commit (”We have a lot of people interested at the moment, can I confirm that you are ready to go ahead?”)
 

Attendee who is currently in Follow up

\* Important to have read the notes in Attio to understand where the client is at in their journey***

“Hi [Name], it’s [Your Name] calling from the team at InvestorKit.

You registered for the webinar last night —with Arjun Paliwal — did I catch you at an okay time for a quick chat?”

(If yes, continue. If not: ask when is better, if they would like more information, and book in a follow up.)

“Great, I can see that we previously had talked with you, is this something you are interested in pursuing now?

(If yes, continue to Setter Script and discovery. If not: ask if this is something they are still looking at , and book in a follow up if intent shown.)

 

Attendee who Previously Cancelled a Closer Meeting

\* Important to have read the notes in Attio to understand where the client is at in their journey***

“Hi [Name], it’s [Your Name] calling from the team at InvestorKit.

You registered for the webinar last night —with Arjun Paliwal — did I catch you at an okay time for a quick chat?”

(If yes, continue. If not: ask when is better, if they would like more information, and book in a follow up.)

“Great, I can see that we previously had you booked in to talk with [Closer Name] a few months back but you cancelled that meeting, is this something you are interested in pursuing again?

(If yes, continue to Setter Script and discovery. If not: ask if this is something they are looking at in the future , and book in a follow up if intent shown.)

  • Confirm in discovery that client meets eligibility
  • Ensure intent to commit (”We have a lot of people interested at the moment, can I confirm that you are ready to go ahead?”)
 

If the client wasn’t able to or didn’t attend the webinar

“That's ok, can I ask why you showed interesting in attending?

(If intent shown, continue to Setter Script for discovery and eligibility)

(If no intent or interest- “Ok, well we will send you a recording of the webinar to your email, if you have any questions or would like to see if our strategy is right for you, I’d encourage you to book a discovery call through the link in the email”)

Client Reviews:

Client reviews are available in plain text and picture format, to search for a relevant review utilise the search function by using Cmnd F, they are located:

 
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