Content Calendar Strategy Guide
This guide outlines our approach to content planning and execution at InvestorKit, ensuring alignment with our brand pillars and business goals.
Purpose and Structure
Our content calendar serves as the central hub for planning, tracking, and executing all content initiatives across our platforms. It helps maintain consistency and strategic alignment while ensuring timely delivery.
Key Components
Content Planning Sections
- For Today: Immediate content priorities and tasks requiring attention
- Social Media: Platform specific content planning and scheduling
- Content: Comprehensive view of all content initiatives and their status
Strategic Framework
- Goals: Platform specific objectives for Instagram, LinkedIn, and YouTube
- Brand Pillars: All content aligns with our core pillars:
- Education: Delivering valuable insights and knowledge
- Culture: Reflecting our company values and identity
- Trust: Building credibility and reliability
Best Practices
- Regularly review and update content status
- Maintain alignment between content and brand pillars
- Track performance against platform specific goals
- Ensure consistent publishing schedule
- Collaborate with team members on content development
Content Workflow
Remember to regularly review and update this calendar to ensure our content strategy remains dynamic and effective.
For Today
Social Media
Content
Goals
Instagram -
LinkedIn
YouTube
Brand Pillars Key
Education
Culture
Trust